Awareness Ladder
DE: Awareness-Leiter
Stages from unaware → problem aware → solution aware → brand aware.
Product & Growth
Backfill
DE: Nachbesetzung
Hiring to replace someone who left a role.
Organization & Leadership
Backlog Burn-down
DE: Backlog-Abbau
Rate at which backlog is delivered or recognized.
Metrics
Backlog Grooming
DE: Backlog-Pflege
Routine process to refine and reprioritize backlog items.
Product & Growth
Synonyms: backlog refinement
Backoff Jitter
DE: Jitter beim Backoff
Randomizing retry delays to avoid thundering herds.
Technology & Platforms
Backpressure
DE: Gegendruck
Flow-control mechanism to prevent overwhelming downstream systems.
Technology & Platforms
Bad Debt Expense
DE: Forderungsausfallaufwand
Expense recognizing expected credit losses.
Metrics
Bar Raiser
DE: Qualitätsmaßstab
Trusted reviewer ensuring hiring quality and cultural standards.
Organization & Leadership
Base Growth
DE: Basiswachstum
Underlying growth excluding promotions and seasonality.
Metrics
Basket (Indemnity)
DE: Selbstbehalt (Freistellung)
Threshold before indemnity claims become payable.
Financing & Investors
Synonyms: deductible
Battlecard
DE: Battlecard
Cheat sheet comparing your product vs. competitors.
Market & Strategy
Beachhead Strategy
DE: Strandkopf-Strategie
Focusing on a narrow beachhead segment to gain initial traction.
Market & Strategy
Behavioral Segmentation
DE: Verhaltenssegmentierung
Grouping users by actions and usage patterns.
Product & Growth
Behavioral Triggers
DE: Verhaltens-Trigger
Automations that fire based on specific user actions.
Product & Growth
Bench Strength
DE: Bankstärke
Depth of capable backups for critical roles.
Organization & Leadership
Benefits Benchmarking
DE: Benefits-Benchmarking
Comparing benefits packages to market to stay competitive.
Organization & Leadership
Beta Program
DE: Beta-Programm
Limited release to test stability and gather feedback.
Product & Growth
Beta SLA
DE: Beta-SLA
Service expectations for beta features, often lower than GA.
Product & Growth
Bias for Action
DE: Handlungsdrang
Cultural norm encouraging quick, reversible decisions.
Culture & Buzzwords
Billings
DE: Abrechnungen
Invoiced amounts in a period; affects cash and deferred revenue.
Metrics
Billings-to-Revenue Ratio
DE: Abrechnung-zu-Umsatz
Ratio indicating recognition speed from invoices to revenue.
Metrics
Blameless Postmortem
DE: Fehleranalyse ohne Schuldzuweisung
Structured learning after incidents focusing on systems, not blame.
Organization & Leadership
Blast Radius
DE: Explosionsradius
Potential scope of impact from a change or failure.
Technology & Platforms
Blended CAC
DE: Gemischter CAC
Average CAC across paid and organic channels.
Metrics
Blended Financing
DE: Gemischte Finanzierung
Combining equity, debt, and grants to optimize cost of capital and risk.
Financing & Investors