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Lexicon • 1,416 entries

Blended ROAS

DE: Gemischter ROAS

Return on ad spend considering all marketing costs.

Metrics

Blended Take Rate

DE: Gemischte Plattformprovision

Take rate after accounting for incentives and mix.

Metrics

Blocker

DE: Blocker

Stakeholder opposing or delaying a purchase.

Market & Strategy

Bloom Filter

DE: Bloom-Filter

Probabilistic data structure for fast set membership checks.

Technology & Platforms Source ↗

Blue Ocean

DE: Blauer Ozean

Uncontested market space with new demand and little competition.

Market & Strategy Source ↗

Blue Ocean Move

DE: Blue-Ocean-Schritt

Strategic action to create uncontested market space.

Market & Strategy

Blue-Green Deployment

DE: Blue-Green-Deployment

Running two production environments to switch traffic with minimal downtime.

Technology & Platforms

Blue/Green Database

DE: Blue/Green-Datenbank

Dual database setup to switch with minimal downtime.

Technology & Platforms

Bluebird Deal

DE: Bluebird-Deal

Unexpected large deal with little sales effort.

Market & Strategy

Board Consent

DE: Board-Zustimmung

Formal approval from the board required for key corporate actions.

Legal & Regulation

Board Consent Rights

DE: Board-Zustimmungsrechte

Actions requiring board approval (e.g., raising capital, acquisitions).

Financing & Investors

Board of Directors

DE: Aufsichtsrat/Board

Governing body representing shareholders; provides oversight and guidance.

Organization & Leadership Synonyms: board Source ↗

Bookbuilding

DE: Bookbuilding

Process of collecting investor demand to set offer price.

Financing & Investors

Bookings

DE: Buchungen (Vertragswert)

Total value of signed contracts in a period; may differ from revenue.

Metrics

Bookings-to-Billings Ratio

DE: Buchungen-zu-Abrechnungen

Ratio indicating conversion speed from contracted value to invoicing.

Metrics

Bottom-of-Funnel Conversion

DE: Bottom-Funnel-Konversion

Close rates for late-stage opportunities.

Metrics

Bottom-Up Sales

DE: Bottom-Up-Vertrieb

End-user adoption first; grows into team/org-wide expansion.

Product & Growth Synonyms: land-and-expand motion

Bounce Rate

DE: Absprungrate

Percentage of sessions with single-page views.

Metrics Source ↗

Bracket Retention

DE: Bracket-Retention

Retention measured within a defined time window.

Metrics

Breach Notification

DE: Meldung von Datenschutzverletzungen

Obligation to notify authorities/users after data breach within time limits.

Legal & Regulation

Break Fee Reverse

DE: Reverse Break Fee

Fee paid by buyer to seller if buyer fails to close.

Financing & Investors

Break-up Fee

DE: Abbruchgebühr

Fee payable if a deal terminates under specified conditions.

Financing & Investors Synonyms: termination fee

Bridge Discount

DE: Bridge-Rabatt

Discount on conversion price granted to bridge lenders.

Financing & Investors

Bridge Equity Kicker

DE: Bridge-Equity-Kicker

Additional equity granted to bridge lenders as upside.

Financing & Investors Synonyms: warrant coverage

Bridge Extension

DE: Brückenerweiterung

Additional interim funding to extend runway beyond the original bridge plan.

Financing & Investors