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Lexicon • 1,416 entries

Active Users (WAU)

DE: Wöchentlich aktive Nutzer

Number of unique users active in a week.

Metrics

Adaptive Rate Limiting

DE: Adaptives Rate Limiting

Rate limits that adjust dynamically to load and risk.

Technology & Platforms

Admin Experience (ADX)

DE: Admin-Erlebnis

End-to-end journey and tools for administrators.

Product & Growth Synonyms: ADX

Adoption Lag

DE: Adoptionsverzug

Time between feature release and widespread adoption.

Metrics

Adoption Milestone

DE: Adoptionsmeilenstein

Markers of progressing adoption (e.g., admin set up, seats invited).

Product & Growth

Adoption Playbook

DE: Adoptions-Playbook

Step-by-step best practices to drive product adoption.

Product & Growth

Adoption Rate

DE: Adoptionsrate

Share of eligible users who adopt the product or feature.

Metrics

Adverse Selection Risk

DE: Negativauswahl-Risiko

Tendency for riskier customers to accept certain offers.

Market & Strategy

Advertising Share of Voice

DE: Werbe-SOV

Your ad impressions as a percent of category total.

Metrics Synonyms: SOV

Advisory Board

DE: Beirat

Non-governing advisors providing expertise and network.

Organization & Leadership

Aha Moment

DE: Aha-Moment

First time a user experiences the core value of a product.

Product & Growth

Aha-Moment Reach

DE: Aha-Moment-Reichweite

Share of new users who reached their Aha moment.

Metrics

AL (Account Lead)

DE: Account-Lead

Lead created at account level for ABM motions.

Product & Growth

All-Hands

DE: All-Hands

Company-wide meeting for updates and Q&A.

Organization & Leadership

Allocation

DE: Zuteilung

Amount of a round reserved for a specific investor.

Financing & Investors

AML

DE: Anti-Geldwäsche

Laws and procedures to prevent money laundering and financial crime.

Legal & Regulation Synonyms: anti money laundering Source ↗

Angel Investor

DE: Business Angel

Wealthy individual investing personal capital at very early stages, often adding mentorship and network.

Financing & Investors Synonyms: angel; seed investor Source ↗

Annual Operating Plan (AOP)

DE: Jahresplan

Company-wide financial and operational plan for the year.

Organization & Leadership Synonyms: AOP

Anti-Abuse System

DE: Anti-Missbrauchs-System

Detection and prevention of spam, fraud, and manipulation.

Product & Growth

Anti-dilution Protection

DE: Verwässerungsschutz

Adjustment mechanism protecting preferred shareholders when new shares are issued at lower prices.

Financing & Investors Synonyms: full ratchet; weighted average Source ↗

Anti-Positioning

DE: Anti-Positionierung

Deliberately saying who you are not for to clarify fit.

Market & Strategy

Anti-Stacking Clause

DE: Anti-Stacking-Klausel

Limits compounding of multiple liquidation preferences.

Financing & Investors

AOV (Average Order Value)

DE: Durchschnittlicher Bestellwert

Average revenue per order in a commerce business.

Metrics Synonyms: AOV Source ↗

Apdex

DE: Apdex

Application performance index based on satisfied, tolerating, and frustrated requests.

Metrics Source ↗

API

DE: API

Interface enabling software systems to communicate and exchange data.

Technology & Platforms Synonyms: application programming interface Source ↗