Shortest set of steps that lead users to realize value.
Interest paid with additional debt or equity rather than cash.
Provision requiring investors to invest pro rata in down rounds to retain preferences.
Time required to recoup an investment from net benefits.
Months needed for gross margin to cover acquisition cost.
Planned timeline of principal repayments on debt facilities.
Access barrier requiring payment to continue using content or features.
Market perception of meaningful uniqueness.
Share of new ARR driven by existing customers.
Share of revenue from first-year customers.
Formal plan to address performance gaps with specific goals and timelines.
Tailoring value propositions to specific personas.
Mapping of personas to their highest-value use cases.
Synthetic equity that pays out value without actual shares.
Right to include shares in another party’s registration.
Borrower option to switch between cash and PIK interest.
New investor stepping in when a lead withdraws late.
Private investment in public equity, often used post-IPO or with SPACs.
Discount to market price granted in a PIPE deal.
Restriction on selling shares received in a PIPE for a period.
Filing to register resale of shares acquired in a PIPE.
Coordinated program to create qualified opportunities.
Ratio of pipeline value to sales quota for a given period.
Rate at which opportunities move through stages to close.
Coverage for a seller or period (e.g., 3× quota).