Shadow Index
DE: Schattenindex
Parallel index built before swapping into production.
Technology & Platforms
Shadow Mode
DE: Schattenmodus
Run new model/service alongside production without user impact.
Technology & Platforms
Shadow Program
DE: Shadow-Programm
Temporary pairing to learn a role by observation.
Organization & Leadership
Shadow Traffic
DE: Schatten-Traffic
Mirrored traffic for testing new systems without user impact.
Technology & Platforms
Shadow Write
DE: Schatten-Schreiben
Duplicate write to a new system for validation before cutover.
Technology & Platforms
Sharding
DE: Sharding
Partitioning data across servers to scale horizontally.
Share Deal
DE: Share Deal
Acquirer buys shares of the target company, assuming its structure.
Financing & Investors
Share of Converting Traffic
DE: Anteil konvertierender Traffic
Proportion of traffic that converts vs. overall traffic.
Metrics
Share of Search
DE: Suchanteil
Brand’s proportion of search queries relative to category.
Market & Strategy
Share of Voice (SOV)
DE: Stimmanteil
Percentage of total category mentions attributable to a brand.
Market & Strategy
Share of Wallet
DE: Anteil am Geldbeutel
Percentage of a customer’s total spend captured by your product.
Market & Strategy
Shareholders’ Agreement
DE: Gesellschaftervereinbarung
Contract governing rights and obligations among shareholders.
Shelf Registration
DE: Regalregistrierung
SEC registration allowing companies to sell securities over time.
Shiny Object Syndrome
DE: Glänzendes-Objekt-Syndrom
Tendency to chase new ideas at the expense of focus.
Culture & Buzzwords
Show, Don't Tell
DE: Zeigen, nicht erzählen
Bias toward demos and prototypes over promises.
Culture & Buzzwords
Side Letter
DE: Side Letter
Supplemental agreement granting specific rights to an investor.
Financing & Investors
Signal-Based Selling
DE: Signalbasiertes Verkaufen
Sales triggered by buying signals from product usage or intent data.
Market & Strategy
Signaling Round
DE: Signalrunde
Fundraise executed to create market confidence more than for cash need.
Financing & Investors
Signaling Round Avoidance
DE: Vermeidung von Signalrunden
Tactic to minimize negative signals by aligning insiders and new capital.
Financing & Investors
Signalling Risk
DE: Signalisierungsrisiko
Negative signal when existing investors do not follow on.
Financing & Investors
Signals Review
DE: Signals-Review
Cadenced review of market and product signals.
Organization & Leadership
Signup-to-Activated Rate
DE: Signup-zu-Aktiviert-Rate
Share of signups who reach the activation milestone.
Metrics
Single Source of Truth (SSOT)
DE: Einzige Wahrheitsquelle
Central canonical dataset or document to avoid confusion.
Culture & Buzzwords
Synonyms: SSOT
Single-Threaded Owner
DE: Einzelverantwortliche:r
One person ultimately accountable for an initiative end-to-end.
Organization & Leadership
Synonyms: STO
Single-Trigger Acceleration
DE: Einfacher Trigger
Options vest upon change of control alone.
Financing & Investors