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Lexicon • 1,416 entries

Sales Narrative

DE: Sales-Narrativ

Story framing pain, solution, and proof for sales.

Product & Growth

Sales Play

DE: Sales-Play

Repeatable sequence of actions for specific scenarios.

Product & Growth

Sales-Assisted Motion

DE: Sales-unterstützte Motion

Hybrid GTM where sales helps accelerate and expand.

Product & Growth

Sales-Led Growth (SLG)

DE: Sales-getriebenes Wachstum

Growth motion primarily driven by sales outreach and process.

Product & Growth Synonyms: SLG

SAM (Serviceable Available Market)

DE: Erreichbarer Markt

Portion of TAM targeted by a company’s products within its reach.

Market & Strategy

SAML

DE: SAML

XML-based standard for exchanging authentication and authorization data.

Technology & Platforms Source ↗

Sanctions Screening

DE: Sanktionsprüfung

Checking parties against sanctions lists before doing business.

Legal & Regulation

Sandbox Account

DE: Sandbox-Account

Isolated account for safe experimentation.

Product & Growth

Satisfaction Score (CSAT)

DE: Zufriedenheitsscore

Customer-reported satisfaction with a product or interaction.

Metrics Synonyms: CSAT Source ↗

SBOM (Software Bill of Materials)

DE: Software-Stückliste

Inventory of components and libraries within a build.

Technology & Platforms Synonyms: SBOM Source ↗

Scale-up

DE: Scale-up

Company transitioning from startup to repeatable, efficient growth with mature processes.

Organization & Leadership

Schema Evolution

DE: Schema-Entwicklung

Managing changes to data schemas over time.

Technology & Platforms

Schema Registry

DE: Schema-Registry

Service to manage versioned schemas for streaming data.

Technology & Platforms

Schema-on-Read

DE: Schema-beim-Lesen

Applying structure to data when it is read.

Technology & Platforms

Schema-on-Write

DE: Schema-beim-Schreiben

Enforcing a predefined structure when data is stored.

Technology & Platforms

Scorecard Interview

DE: Scorecard-Interview

Structured interview using predefined criteria and rubrics.

Organization & Leadership

Scout Program

DE: Scout-Programm

Network of individuals given small checks to find early deals.

Financing & Investors

Scroll Depth

DE: Scrolltiefe

How far users scroll down a page, used as attention proxy.

Metrics

SDK

DE: SDK

Software Development Kit with tools to build for a platform.

Technology & Platforms Source ↗

Seasonal Index

DE: Saisonindex

Multiplicative factor representing seasonality by period.

Metrics

Seasonality Index

DE: Saisonalitätsindex

Factor capturing recurring seasonal patterns in demand.

Product & Growth

Seat Churn

DE: Sitzplatz-Churn

Loss of paid seats regardless of account churn.

Metrics

Seat Expansion

DE: Sitzplatzerweiterung

Increase of licensed users within an existing account.

Product & Growth

Seat Expansion Rate

DE: Sitzplatzerweiterungsrate

Growth rate of paid seats in existing accounts.

Metrics

Seat Quotas

DE: Sitzquoten

Seat limits per plan used for monetization and scaling.

Product & Growth