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Lexicon • 1,416 entries

CCPA

DE: CCPA

California Consumer Privacy Act regulating personal data rights in California.

Legal & Regulation Source ↗

Census Segment

DE: Census-Segment

Operational segment defined from source-of-truth data for activation.

Product & Growth

Certification Program

DE: Zertifizierungsprogramm

Curriculum and exam to certify proficiency with your product.

Product & Growth

Challenger Sale

DE: Challenger-Sale

Sales approach teaching insight and taking control of the conversation.

Market & Strategy Source ↗

Champion

DE: Champion

Internal advocate pushing for your solution.

Market & Strategy

Champion Enablement

DE: Champion-Enablement

Equipping your internal champion with materials and support.

Market & Strategy

Change Data Capture (CDC)

DE: Änderungsdatenerfassung

Technique to capture and stream database changes.

Technology & Platforms Synonyms: CDC

Change Failure Rate

DE: Änderungsfehlerrate

Percentage of deployments causing incidents.

Metrics

Change Management

DE: Change-Management

Approach to plan and execute organizational changes effectively.

Organization & Leadership Source ↗

Change Saturation

DE: Veränderungssättigung

Limit of how much change the org can absorb at once.

Organization & Leadership

Change-the-Business (CTB)

DE: Change-the-Business

Initiatives that transform capabilities and growth.

Organization & Leadership Synonyms: CTB

Channel Partner

DE: Kanalpartner

Third-party firm reselling or implementing your product.

Market & Strategy Synonyms: VAR; reseller

Channel Saturation

DE: Kanal-Sättigung

Diminishing returns in an acquisition channel at higher spend.

Product & Growth

Chaos Engineering

DE: Chaos-Engineering

Discipline of injecting failures to build resilient systems.

Technology & Platforms Source ↗

Check Size

DE: Scheckgröße

Amount an investor typically invests per deal.

Financing & Investors

Checkpointing

DE: Checkpointing

Persisting progress in stream processing for recovery.

Technology & Platforms

Children's Privacy Compliance

DE: Kinderdatenschutz-Compliance

Compliance with regulations protecting children's data.

Legal & Regulation

Choice-Based Conjoint

DE: Choice-Based-Conjoint

Variant where respondents choose among profiles to infer utilities.

Product & Growth Synonyms: CBC

Churn Deflection

DE: Churn-Abwehr

Interventions at cancellation to save accounts.

Product & Growth

Churn Hazard Rate

DE: Churn-Hazard-Rate

Instantaneous risk of churn at a given tenure.

Metrics

Churn Playbook

DE: Churn-Playbook

Interventions designed to prevent or reverse churn.

Product & Growth

Churn Prevention

DE: Churn-Prävention

Tactics and flows designed to retain customers at risk of leaving.

Product & Growth

Churn Rate

DE: Abwanderungsrate

Percentage of customers or revenue lost in a given period.

Metrics Synonyms: attrition Source ↗

Churn Survey

DE: Churn-Umfrage

Short questionnaire to capture reasons for cancellation.

Product & Growth

Churned MRR

DE: Abgewandertes MRR

Recurring revenue lost due to churn in a period.

Metrics