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Lexicon • 1,416 entries

Waitlist

DE: Warteliste

Pre-launch signup list to capture demand and signal scarcity.

Product & Growth

Waitlist Prioritization

DE: Wartelisten-Priorisierung

Rules for ordering access for invite-only access.

Product & Growth

Wallet Expansion

DE: Wallet-Erweiterung

Increase in spend per customer over time.

Metrics

Warm Intro

DE: Warme Einführung

Introduction via a trusted mutual contact to increase response likelihood.

Financing & Investors

Warm Start

DE: Warmer Start

Serving requests without reinitialization, avoiding cold start.

Technology & Platforms

Warrant Coverage

DE: Optionsschein-Abdeckung

Percentage of loan amount that translates to warrant rights.

Financing & Investors

Warrants

DE: Optionsscheine

Securities granting the right to purchase shares at a set price within a timeframe.

Financing & Investors Source ↗

Waterfall (Fund)

DE: Waterfall (Fonds)

Distribution order of proceeds between LPs and GPs.

Financing & Investors

Waterfall Model

DE: Waterfall-Modell

Spreadsheet allocating exit proceeds across preference stack.

Financing & Investors

Webhooks

DE: Webhooks

Server-to-server callbacks triggered by events to notify external systems.

Technology & Platforms

Wedge Strategy

DE: Keilstrategie

Entering with a narrow use case to establish foothold, then expanding surface area.

Product & Growth

Weekly Business Review (WBR)

DE: Wochenreview

Recurring weekly review of core KPIs and actions.

Organization & Leadership Synonyms: WBR

Weighted Average Anti-dilution

DE: Gewichteter Verwässerungsschutz

Anti-dilution that partially adjusts conversion price based on round size and price.

Financing & Investors Synonyms: broad-based weighted average

Whitespace Analysis

DE: Whitespace-Analyse

Assessment of unmet needs or underserved segments.

Market & Strategy

Willingness-to-Pay (WTP)

DE: Zahlungsbereitschaft

Maximum a buyer is willing to pay for a given value.

Market & Strategy Synonyms: WTP

Win Back Rate

DE: Rückgewinnungsrate

Rate of converting churned customers back to active.

Metrics

Win Rate

DE: Abschlussquote

Percentage of opportunities that convert to closed-won deals.

Metrics

Win Theme

DE: Gewinnmotiv

Recurring reason you win that should inform messaging.

Market & Strategy

Win-Back Campaign

DE: Rückgewinnungs-Kampagne

Targeted outreach to re-engage churned users.

Product & Growth

Win/Loss Analysis

DE: Win/Loss-Analyse

Structured interviews to learn why deals are won or lost.

Market & Strategy

Winner Takes All

DE: Winner-takes-all

Market dynamic where one firm captures nearly all value.

Market & Strategy

Winner Takes Most

DE: Winner-takes-most

Market dynamic where a few firms dominate but niches remain.

Market & Strategy

Workforce Planning

DE: Belegschaftsplanung

Forecasting talent needs aligned with strategy and budget.

Organization & Leadership

Working Agreement

DE: Arbeitsvereinbarung

Team norms covering collaboration, communication, and tools.

Organization & Leadership

Working Backwards

DE: Rückwärts arbeiten

Start with press release and FAQ to define desired customer outcome.

Organization & Leadership