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Value Communication Test

DE: Wertkommunikations-Test

Experiment testing alternative value messages.

Product & Growth

Value Hypothesis

DE: Wert-Hypothese

Hypothesis about the benefit delivered and to whom.

Product & Growth

Value Hypothesis Test

DE: Wert-Hypothesentest

Experiment verifying the promised value resonates and occurs.

Market & Strategy

Value Ladder

DE: Wertleiter

Progression from low to high value offers and commitments.

Product & Growth

Value Metric

DE: Wertmetrik

Usage dimension that correlates with delivered value and drives pricing.

Product & Growth

Value Proof Ladder

DE: Wert-Beweiskette

Escalating levels of proof from testimonials to controlled studies.

Market & Strategy

Value Realization

DE: Wertrealisierung

Moment or process when customers tangibly achieve outcomes.

Product & Growth

Value Review

DE: Wert-Review

Periodic session to quantify outcomes and ROI with customers.

Product & Growth

Van Westendorp

DE: Van-Westendorp

Price sensitivity meter based on four price perceptions.

Product & Growth Source ↗

Variant Allocation

DE: Variantenzuteilung

Distribution of users across experiment arms.

Product & Growth

Vector Database

DE: Vektordatenbank

Database optimized for similarity search over embeddings.

Technology & Platforms

Vectorized Execution

DE: Vektorisierte Ausführung

Processing data in batches for analytical speed-ups.

Technology & Platforms

Vendor DPA

DE: AVV mit Dienstleister

Data processing agreement executed with a vendor.

Legal & Regulation

Vendor Loan

DE: Verkäuferdarlehen

Seller-provided financing to the buyer as part of consideration.

Financing & Investors

Vendor Risk Management

DE: Lieferantenrisikomanagement

Assessing and monitoring third-party risks including security and compliance.

Legal & Regulation Synonyms: TPRM

Venture Capital (VC)

DE: Risikokapital

Private equity financing provided to early-stage, high-growth startups by specialized funds in exchange for equity.

Financing & Investors Synonyms: risk capital Source ↗

Venture Debt

DE: Risikodarlehen

Debt financing for venture-backed startups, typically with warrants and covenants.

Financing & Investors Source ↗

Vertical Integration

DE: Vertikale Integration

Ownership across multiple value-chain stages.

Market & Strategy Source ↗

Vesting

DE: Vesting

Schedule by which equity (e.g., founder or employee options) is earned over time.

Financing & Investors Source ↗

View-Through Conversions

DE: View-Through-Konversionen

Conversions attributed to ad impressions without clicks.

Metrics

Viral Coefficient

DE: Viralitätskoeffizient

Average invites × conversion indicating virality above or below 1.

Metrics Source ↗

Virality

DE: Viralität

Mechanism where users attract new users (e.g., referrals, sharing loops).

Product & Growth Synonyms: viral loop

Virality Cycle Time

DE: Viralitätszykluszeit

Time it takes for one viral loop to complete.

Metrics

Virtual Data Room (VDR)

DE: Virtueller Datenraum

Secure online repository used for diligence and deal execution.

Financing & Investors Synonyms: data room

WACC

DE: WACC

Weighted average cost of capital combining cost of debt and equity.

Financing & Investors Source ↗