Expansion revenue as a percent of beginning ARR.
New customers added before churn.
Percentage of customers retained over a period, ignoring expansions.
Revenue minus cost of goods sold, expressed as a percentage.
Gross margin adjusted for hosting/infra costs.
Gross margin adjusted for support costs.
Gross margin calculated at unit level.
Gross margin computed on GMV after marketplace fees.
Revenue minus cost of goods sold in absolute terms.
Percentage of contracts renewed before considering upsells.
Customer count retained, ignoring expansion.
Revenue retained from existing customers excluding expansions.
Reconciliation from GMV to recognized revenue.
Gross excludes expansions; net includes expansions offsetting churn.
Gross value of receivables written off as uncollectible.
Minority equity for later-stage companies to scale without control change.
Creative, experiment-driven tactics to accelerate growth with limited resources.
Hypothesis about how the product will acquire and retain users.
Self-reinforcing system where outputs feed new inputs for compounding growth.
Belief that abilities can be developed through effort and learning.
Regular dashboard of key growth metrics and tests.
Stepwise migration with fallbacks and checkpoints.
Controlled release with monitoring and rollback plans.
Automated alerts when experiments harm key metrics.
Metric used to detect negative side effects during experiments.