Longitudinal research capturing behaviors over time.
Unique evidence supporting your claims (data, case studies).
Attributes that make an offering meaningfully distinct.
Three to five pillars that communicate why you win.
Decrease in existing owners’ percentage ownership when new shares are issued.
Average discount granted vs. list price.
Percentage discount on conversion price for early investors.
Initial conversation to explore needs, fit, and next steps.
Structured conversation to uncover user needs and jobs.
Short time-box to explore problem/solution space.
Innovation that radically alters markets by displacing incumbents.
Tracking requests across services for performance and debugging.
Culture that codifies processes and decisions in docs.
Using your own product internally to validate and improve it.
Retention measured on revenue basis rather than customer count.
Set of four DevOps performance metrics (freq, lead time, failure, recovery).
Secondary reporting relationship used in matrix structures.
Options vest on change of control and subsequent termination.
Financing round at a lower valuation than the previous priced round.
Recurring revenue lost due to plan downgrades.
Distributions to paid-in; realized multiple returned to LPs.
Formal notice to shareholders that a drag-along is being executed.
Time during which drag-along can be exercised.
Minimum share percentage required to force a drag-along sale.
Provision allowing majority shareholders to force minority to join a sale.