Narrative Cadence
DE: Narrativ-Kadenz
Planned rhythm for storytelling to employees and market.
Organization & Leadership
Narrative Culture
DE: Narrativ-Kultur
Emphasis on long-form writing to clarify thinking.
Culture & Buzzwords
Narrative Drift
DE: Narrativ-Drift
Gradual divergence of messaging from actual product realities.
Market & Strategy
Narrative Review
DE: Narrativ-Review
Written doc review meeting replacing slide presentations.
Organization & Leadership
Narrative Violation
DE: Narrativbruch
Evidence contradicting a competitor’s core claim.
Market & Strategy
Net Burn
DE: Netto-Burn
Monthly cash outflows minus cash inflows.
Metrics
Net Dollar Retention (NDR)
DE: Netto-Dollar-Bindung
Dollar-based retention including expansions minus churn and contractions.
Metrics
Synonyms: NDR; NRR
Net Expansion Rate
DE: Nettoexpansionsrate
Expansion minus contraction as percent of beginning ARR.
Metrics
Net Profit Margin
DE: Nettomarge
Net income divided by revenue, expressed as a percentage.
Net Renewal Rate
DE: Nettoverlängerungsrate
Renewals including upsells minus downgrades.
Metrics
Net Seat Churn
DE: Netto-Sitzplatz-Churn
Seat expansion minus seat contraction in a period.
Metrics
Network Effects
DE: Netzwerkeffekte
Value increases as more users join a product or platform.
New vs. Expansion ARR Mix
DE: Neues vs. Expansions-ARR
Share of ARR growth from new logos versus expansion.
Metrics
No Brilliant Jerks
DE: Keine brillanten Rüpel
Cultural rule excluding toxic high performers.
Culture & Buzzwords
No Ego Culture
DE: Keine-Ego-Kultur
Norm of prioritizing outcomes and teamwork over individual credit.
Culture & Buzzwords
No Financing Out
DE: Kein Finanzierungsvorbehalt
Buyer cannot terminate for failure to obtain financing.
Financing & Investors
No Meeting Wednesday
DE: Meetingfreier Mittwoch
Practice of reserving days for focus without meetings.
Culture & Buzzwords
No-Shop Clause
DE: Exklusivitätsklausel
Company agrees not to solicit alternative offers for a period.
Financing & Investors
Synonyms: exclusivity
Non-Participating Preferred
DE: Nicht-partizipierende Vorzugsaktien
Preferred shareholders receive only the preference or convert to common, not both.
Financing & Investors
Non-Qualified Financing
DE: Nicht-qualifizierte Finanzierung
Smaller financing that may convert at investor option.
Financing & Investors
Non-Recourse Factoring
DE: Factoring ohne Rückgriff
Factor bears the credit risk of receivables.
Financing & Investors
North Star Alignment
DE: Nordstern-Ausrichtung
Ensuring team metrics ladder up to the company NSM.
Product & Growth
North Star Anti-pattern
DE: Nordstern-Antimuster
Using vanity metrics as NSM leading to misalignment.
Product & Growth
North Star Framework
DE: Nordstern-Rahmen
Method to define the single metric and its input drivers.
Product & Growth
North Star Growth Accounting
DE: Nordstern-Wachstumsrechnung
Framework decomposing growth into acquisition, activation, retention, and monetization drivers.
Metrics