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Lexicon • 1,416 entries

10x Engineer

DE: 10x-Ingenieur

Mythical high-leverage engineer delivering outsized impact.

Culture & Buzzwords

409A Safe Harbor

DE: 409A-Safe-Harbor

Valuation method presumed reasonable for option pricing (US).

Financing & Investors

409A Valuation

DE: 409A-Bewertung

Independent valuation of common stock for option pricing (US).

Financing & Investors Source ↗

A/B Testing

DE: A/B-Tests

Experiment comparing two variants to find the better-performing one.

Product & Growth Source ↗

ABAC

DE: ABAC

Attribute-based access control evaluating policies on attributes.

Technology & Platforms

Ablation Test

DE: Ablation-Test

Remove a feature to assess its causal contribution.

Product & Growth

ABM (Account-Based Marketing)

DE: Account-basiertes Marketing

Targeted programs focused on named accounts.

Product & Growth Synonyms: ABX Source ↗

ABS (Account-Based Sales)

DE: Account-basierter Vertrieb

Sales approach aligned to ABM targeting and plays.

Product & Growth

Acceptable Use Policy

DE: Nutzungsrichtlinie

Rules defining acceptable behavior on a service.

Legal & Regulation Synonyms: AUP

Acceptance Criteria

DE: Akzeptanzkriterien

Conditions that must be met for a user story to be accepted.

Product & Growth

Accordion Feature

DE: Accordion-Feature

Option to increase a credit facility’s size subject to conditions.

Financing & Investors

Acqui-hire

DE: Acqui-hire

Acquisition mainly to hire the team rather than the product.

Financing & Investors Source ↗

Acquisition Channel

DE: Akquisekanal

Source that brings new users or leads (e.g., SEO, paid ads).

Product & Growth

Activated-to-Paid Rate

DE: Aktiviert-zu-Bezahlt-Rate

Share of activated users who become paying customers.

Metrics

Activation

DE: Aktivierung

Moment users experience first meaningful value and are likely to retain.

Product & Growth

Activation Checklist

DE: Aktivierungs-Checkliste

Step-by-step guide to reach first value.

Product & Growth

Activation Debt

DE: Aktivierungs-Schulden

Accumulated friction in onboarding that delays first value.

Product & Growth

Activation Email Series

DE: Aktivierungs-E-Mail-Serie

Automated emails guiding users to first value.

Product & Growth

Activation Event

DE: Aktivierungsereignis

Concrete milestone signaling initial value realization.

Product & Growth

Activation Friction

DE: Aktivierungsreibung

Obstacles preventing new users from reaching first value.

Product & Growth

Activation Milestone

DE: Aktivierungsmeilenstein

Predefined action indicating first value realization.

Product & Growth

Activation Rate

DE: Aktivierungsrate

Share of new users reaching a predefined first-value milestone.

Metrics

Active Rate

DE: Aktivitätsrate

Percentage of users active within a defined lookback window.

Metrics

Active Rate by Role

DE: Aktivitätsrate nach Rolle

Activity share segmented by user role/persona.

Metrics

Active Seat Growth

DE: Aktives-Sitzplatz-Wachstum

Increase in number of active licensed users.

Metrics